my work

HOKA PUBLISHING

Launching a debut children’s book on a sensitive topic—mental health—HOKA Publishing needed to build awareness, credibility, and community engagement while reaching both families and key stakeholders.
Delivered a targeted PR, press, and social media campaign to raise profile and drive engagement:
- Secured consistent media coverage across national & regional outlets including BBC Radio Wales, Herald Wales, Bro Radio, Penarth Times, and Swansea Bay News
- Positioned Kathryn and Hope as authentic voices in children’s mental health through storytelling-led PR
- Built and managed social media presence, creating engaging, purpose-driven content
- Supported influencer outreach and partnerships to expand reach and visibility
- Strong regional media presence raising awareness of the book and its message
- 10,000+ views and 450+ engagements across social platforms
- Increased audience growth and engagement on Instagram
- Established credibility within the children’s mental health and wellbeing space
- Built momentum for ongoing PR, partnerships, and future book releases

As a Miss Wales finalist, Hope Shakespeare launched the RISE campaign to raise awareness of student loneliness—but needed support to gain media attention, build credibility, and reach the right audiences beyond social media.
Delivered a targeted PR and social media approach to amplify the campaign:
- Secured press coverage across local and regional media including Bro Radio and Glamorgan Star
- Pitched strong, human-led stories to highlight the issue of student loneliness
- Supported content creation across social platforms to build visibility and engagement
- Positioned Hope as a credible voice and advocate on the issue
- Consistent media coverage raising awareness of the campaign and its message
- Increased visibility across South Wales through press and social media
- Strong engagement with relatable, purpose-driven content
- Established Hope as a confident spokesperson on student wellbeing and loneliness

After funding ended, Engage to Change needed to maintain visibility—raising awareness of its impact, influencing stakeholders, and ensuring its story continued to be heard.
Delivered a focused PR and communications strategy to amplify reach and influence:
- Secured national press coverage across BBC Wales News, BBC Cymru Fyw, and BBC Radio Wales
- Led proactive media relations to highlight participant success stories
- Created and managed over 350 social media posts across Facebook, Instagram, and X
- Produced clear, engaging content to communicate impact and influence key audiences
- High-profile national media coverage showcasing real-world impact
- Increased visibility among stakeholders, policymakers, and the public
- Strong social performance: 7,705 Facebook visits, 12.6% Instagram engagement, 5,262 X impressions
- A strengthened profile that supported ongoing influence and legacy

The Mind charity in the Vale required a complete refresh of their social media presence. Their channels lacked consistency, a defined tone of voice, and alignment with national Mind branding, limiting audience engagement and impact.
Over a three-month consultancy project, I led a full social media revamp. This included:
- Auditing existing content and platform performance
- Aligning messaging with Mind national brand guidelines
- Developing a clear, audience-appropriate tone of voice framework
- Creating content pillars and a structured posting strategy
- Designing and producing branded social media assets (templates, graphics, and post formats) to ensure consistency
- Building a practical content toolkit for ongoing use
- Training the team to confidently manage and sustain the new approach
- Established a consistent, recognisable brand voice across channels
- Delivered a suite of ready-to-use branded assets for efficient content creation
- Improved content clarity, cohesion, and audience engagement
- Equipped the team with the tools and confidence to manage social media independently